Enterprise 2.0

A. . McAfee hat 2006 den Begriff "Enterprise 2. 0" ins Leben gerufen und seit dem fortwährend dazu publiziert, insbesondere in seinem Blog. In seiner Forschung untersucht er insbesondere die Auswirkungen von IT auf Unternehmen und deren Geschäftsprozesse. So hat auch das Buch das primäre Ziel, den tatsächlichen Mehrwert (auch an Hand von Fallstudien) aus dem Einsatz von "Emergent Social Software Platforms" (Begriff im Buch definiert), wie Wikis, Blogs, Tagging etc. , im Unternehmen darzustellen; und im zweiten Teil Wege dorthin bzw. Herausforderungen dabei aufzuzeigen. Konkrete Produkte als auch technische Implementierungen bzw. Details kommen nicht vor. Die Zielgruppe liegt daher wohl auch eher im Bereich des mittleren bis höheren Managements, die das Thema aus Anwender- bzw. Entscheidersicht erschließen möchten. Expertise in der IT oder Erfahrungen in der Anwendung von ESSPs sind nicht notwendig.

Harness New Collaborative Technologies for Competitive Gain



Most organizations realize that to succeed in today's turbulent world, they need to perform as an integrated whole to tap into innovations and good ideas. Yet many still find it difficult to capture the collective intelligence of their employees and customers. Companies don't know what they know-but they need to learn soon.



Thanks to a new class of collaborative technologies, organizations can now leverage information in valuable new ways, including: capturing accumulated knowledge; connecting employees who need information with the experts who have it; and enabling the best ideas to emerge organically. These technologies-labeled "Web 2.0”-first appeared on the Internet, where they powered successful social communities and collaborative platforms like Facebook and Wikipedia. Web 2.0 tools, practices, and philosophies are now being deployed by a wide range of organizations, making them more agile, productive, and innovative. This is the phenomenon of Enterprise 2.0.



In this compelling book, Andrew McAfee-a veteran researcher and writer on the business impact of technology, and the originator of the phrase "Enterprise 2.0”describes the power of Enterprise 2.0 and shows readers how to harness it. McAfee weaves together case studies, discussions of technological change, and multidisciplinary research to:



. Show how early adopters like Google, the BBC, and the CIA have profited from Enterprise 2.0

. Specify the concrete business benefits that arise when Web 2.0 technologies are properly deployed

. Reveal where the real risks and roadblocks are with Enterprise 2.0, and why most concerns are unfounded

. Guide companies through an Enterprise 2.0 deployment



Enterprise 2.0 is written not for technology experts, but for pragmatic decision makers in any kind of organization. Dispensing with hype, it takes a practical look at the competitive challenges facing so many organizations today and explores how they can be met and conquered with the right combination of novel technologies and enlightened leadership.