As a follow-up to the successful Competing on Analytics, authors Tom Davenport, Jeanne Harris, and Robert Morison provide practical frameworks and tools for all companies that want to use analytics. Regardless of a company's strategy, and whether or not analytics are a company's primary source of competitive differentiation, this book will help managers assess their organization's analytical capabilities, provide the tools to build these capabilities and put analytics to work, and answer questions such as:
Inhaltsverzeichnis
Table of Contents
Preface and Acknowledgements
Chapter 1 What It Means to Put Analytics to Work
Part 1 The Analytical DELTA
Chapter 2 Data
Chapter 3 Enterprise
Chapter 4 Leadership
Chapter 5 Targets
Chapter 6 Analysts
Part 2 Staying Analytical
Chapter 7 Embedding Analytics in Business Processes
Chapter 8 Build an Analytical Culture
Chapter 9 Review Comprehensively
Chapter 10 The Analytical Journey: Meeting Challenges Along the Way
Chapter 11 Toward More Analytical Decisions and Better Results
Appendix The DELTA Journey
