With a light touch and an interesting variety of examples, de Geus employs biological metaphors in order to analyze corporate management.
Inhaltsverzeichnis
Foreword, Peter M. Senge
Acknowledgements
Prologue: The Lifespan of a Company
Section I: Learning
1. The Shift from Capitalism to a Knowledge Society
2. The Memory of the Future
3. Tools for Foresight
4. Decision Making as a Learning Activity
Persona (Identity)
5. Only Living Beings Learn
6. Managing for Profit or for Longevity: Is there a Choice?
Section II: Ecology
7. Flocking
8. The Tolerant Company
9. The Corporate Immune System
Section III: Evolution
10. Conservation in Financing
11. Power: Nobody Should Have Too Much
Epilogue: The Company of the Future
