Profit from Science

' This book presents a step change in the art and science of solving complex business challenges, however the implications of George' s work on corporate strategy and decision making are nothing short of transformational. Everyone shaping a company should have these tools. ' Wayne Wisniewski, President and COO, Eagle Hydrocarbons

" George Danner' s book goes to the heart of better decision making and shows us how to achieve it. Borrow the best from scientific processes- develop hypotheses, analyse data, use best modelling techniques, test the evidence under various scenarios, be objective and transparent , be prepared to experiment and problem solving improves. It sounds simple and yet so many businesses lack the internal processes and disciplines to achieve this. " Professor Vicky Pryce, Former Joint Head of the UK Government' s Economic Service