This honest, tell-all guide is written by one of the best-known players of the media photography business. Drawing from decades of experience as a working photographer and industry leader, the author defies popular business myths and trend-driven behavior by providing a fresh, common-sense approach to running a photography business. The essentials of running a photography business are covered-from setting a strategic vision to managing finances.
- Protects photographers from business consultants who sell them expensive, impractical business concepts
- A perfect companion to "ASMP Professional Business Practices in Photography" (1-58115-197-7)
- Advertising to include "Photo District News, Professional Photographer," and "Shutterbug"
