Small Business Services in Asian Countries brings together presentations made at the meeting organized by the Donor Agency Committee for Small Enterprise Development held in Hanoi, Vietnam in April 2000. The book opens with a comprehensive introduction.
Inhaltsverzeichnis
1. Introduction: business services for small enterprises in Asia; JEANNE DOWNING; PART I ASSESSING BUSINESS DEVELOPMENT SERVICE MARKETS; 2. The development of markets for business development services; ALAN GIBSON; 3. What do we know about business development service markets? DOROTHY I. RIDDLE; 4. Business development service for small enterprises: a case study of Hyderabad; S.J. PHANSALKAR AND M.S. SRIRAM; 5. The hidden MSE service sector: a study of commercial BDS in Vietnam and Thailand; GAVIN ANDERSON; 6. Applying marketing research to business development service market development; ALEXANDRA OVERY MIEHLBRADT; 7. The application of market-led tools in the design of business development service interventions in Nepal; JIM TOMECKO; PART II INTERVENTIONS TO DEVELOP BUSINESS DEVELOPMENT SERVICE MARKETS; 8. Business development services for small and cottage industry clusters in Indonesia: a review of cases from Central Java; HENRY SANDEE AND SANDRA C. VAN HULSEN; 9. Creating a market in management training for Vietnam's private sector; JOHN MCKENZIE; 10. Commercialized training product development; GEOFF STEVENS AND MARK NIELSON; 11. Marketing and development: poverty alleviation through the private sector; URS HEIERLI; 12. Performance measurement for business development services: case study guidelines; MARY MCVEY AND PAUL BUNDICK; 13. Performance measurement framework: a case from The Philippines; PAUL WEIJERS; PART III PERFORMANCE MEASUREMENT AND LESSONS; 14. The BRAC poultry programme in Bangladesh; JACK NEWNHAM; 15. SEWA Banascraft project: a case study in rural marketing in India; GARRETT MENNING; 16. Commercialization of the treadle pump in Bangladesh: product marketing on a mass scale; JEANNE DOWNING AND PAUL POLAK; 17. Evaluation as an effective management tool; ERIC OLDSMAN; 18. Commercial ICTt-based business information for MSME development in Sri Lanka; UDO GAERTNER AND ROSHANJITH SIRINIWASA; 19. The commercialization of business development services through an NGO in Pakistan: case study of AKRSP; MUHAMMED AZAM ROOMI, MUJEEB UR REHMAN AND JACK NEWNHAM
