Selling Online For Dummies

On your marks. . . get set. . . sell! Are you ready to turn your online business dreams into a reality? Whether you're a budding entrepreneur or a seasoned seller looking to expand your horizons, with Selling Online For Dummies you can turn your idea into cash in your account. With expert and accessible guidance, including finding the right products to sell, building a website, marketing your product and accepting payments, this book will empower you to navigate the complexities of ecommerce with confidence. So, get ready to become the next big thing with a little help from For Dummies today! Inside. . .

• Learn how ecommerce works
• Evaluate your idea
• Source products and buy stock
• Manage your inventory
• Build your website
• Design your online store
• Accept payments online
• Manage multiple currencies
• Handle refunds and returns

Introduction 1
Part 1: Getting Started with Selling Online 5
Chapter 1: Introducing the Business of Selling Online 7
Chapter 2: Selling Online in a Nutshell 11
Chapter 3: You're onto Something: Assessing Your Idea 31
Chapter 4: The Secret Sauce: Sourcing Products and Buying Stock 43
Chapter 5: Taking Stock: Inventory Management 57
Part 2: Full Steam Ahead: Building Your Online Store 75
Chapter 6: The Starting Line: Legal Matters and Registering Your Online Business 77
Chapter 7: Choosing a Platform for Building Your Website 93
Chapter 8: Navigating an Ecommerce Website 111
Chapter 9: The Blueprints: Designing Your Online Store 133
Chapter 10: The Reward: Receiving Payments 169
Part 3: All About the Customer: Providing a Positive Customer Experience 187
Chapter 11: Understanding the User Experience 189
Chapter 12: Customer Service: Happy Customers Are Loyal Customers 205
Chapter 13: From Here to There: Order Fulfilment 223
Chapter 14: Closing the Loop: Returns 237
Part 4: The Next Big Thing: Marketing Your Ecommerce Business 251
Chapter 15: Digital Marketing: A Beginner's Guide 253
Chapter 16: The Search Party: Finding New Customers 265
Chapter 17: Sticky Customers: Customer Retention 285
Chapter 18: Getting Social: Social Media and Influencer Marketing 299
Part 5: The Part of Tens 319
Chapter 19: Ten Things to Understand About Selling Online 321
Chapter 20: Ten Useful Online Tools 329
Chapter 21: Ten Things to Check Before Going Live 337
Appendix: List of Abbreviations 345
Index 349