Commonsense Direct & Digital Marketing

“A combination of updating and amplification, which should allow this work to retain its pre-eminent position as a comprehensive ‘cookbook’ on how to make direct marketing work, in all its manifestations.” "You will never find this book on a proper marketer’s coffee table – because it will be far too dog-eared from the constant use by anyone who is interested in serious direct marketing." Argent (Jnl of the Financial Services Forum) Autumn 2007 "When it comes to direct (and digital) marketing, Drayton Bird is the man. At £24.95 this is the bargain book of the century. At £249.50 it would still be a bargain. A top seller for 25 years, this is the definitive tome on the subject." "Drayton knows more than anyone else about the topic, he is a very good writer and he is brutally honest." "Virtually a degree course in direct marketing and any reader would do well to treat it as such." IOD Hertfordshire, Dec 2007