Diese Publikation verdeutlicht die Bedeutung der Geschehnisse in Europa und besonders in Asien. Sie zeigt die möglichen Konsequenzen für europäische und asiatische Unternehmen und diskutiert die Herausforderungen, denen sich die Unternehmen stellen müssen.
Den Schwerpunkt bilden internationale Unternehmungen in Asien, Markteintrittsstrategien, grenzüberschreitende Aspekte ausländischer Tochterunternehmen, grenzüberschreitende Warenströme, Risikomanagement.
Inhaltsverzeichnis
Guest Editor s Introduction. - Germany and East Asia The Market and Market Demands from the Perspective of an Electrical Engineering Company. - European Direct Investment in Japan. - The Dynamics of Manufacturing Joint Ventures in Turkey and the Role of Industrial Groups. - Marketing German Environmental Technologies in the Peoples Republic of China. - Partner-selection-criteria and Success of Technology Transfer: A Model Based on Learning Theory Applied to the Case of Indo-German Technical Collaborations. - A Comparison of Japanese Hybrid Factories in U. S. , Europe, and Asia. - Strategic Control in Korean MNCs. - Do Expatriates Change Their Behavior to Fit a Foreign Culture? A Study of American Expatriates Strategies of Upward Influence. - Risk Management in Trade with Central European Countries. - The Significance of Intra-industry Trade as a Cause and Consequence of Global Environment: New Zealand and her European, Pacific, and Asian Partners. - The Dynamics and Competitiveness of European-Asian Trade Flows.
