Business Analytics

Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision making.

Chapter 1 Decision-making Under Uncertainty
Chapter 2 Descriptive Statistics
Chapter 3 Data Visualisation
Chapter 4 Probability
Chapter 5 Probability Distributions
Chapter 6 Decision Tree Analysis and Game Theory
Chapter 7 Sampling and Sampling Distributions
Chapter 8 Opinion Research
Chapter 9 Estimation
Chapter 10 Hypothesis Testing
Chapter 11 Bivariate Analysis
Chapter 12 Analysis of Variance
Chapter 13 Linear Regression
Chapter 14 Multiple Regression
Chapter 15 Time-series Analysis and Forecasting
Chapter 16 Discriminant Analysis
Chapter 17 Factor Analysis
Chapter 18 Cluster Analysis
Chapter 19 Constrained Optimisation Models
Chapter 20 Monte Carlo Simulation
Appendix A Common Excel Functions
Appendix B Compendium of Probability Distributions